SMS Messaging
Be Top Local
Objective: Each text message needed to give their appointment setter enough engagement to book calls
Results: Be Top Local reported an average of 25% engagement and booked 10% or more of schedules from their list. See the results for each individual text below…
The primary marketing strategy that agencies use for doctors is the free consultation method. This text blast was meant to play on their hatred of this method (because they believe it only attracts unqualified leads).
37% engagement from their list of 1500.
Doc, we just released a new marketing model that has patients paying for their consultation before they even walk in the door! Interested in learning more?
Be Top Local wished to highlight the guarantee they offer for anyone that signs up with them. The guarantee is not as desirable as competitors so the goal was to get their list intrigued enough to want more information.
22% schedule rate from a list of about 2500 people.
Hey! This is [First Name] with [Client Name]! We wanted you to be the first to know about our brand new product! We are offering a double your money or it’s FREE to the FIRST 10 people that schedule a call with us! If you’re interested, tap here to schedule:
Be Top Local wanted an outrageous guarantee to peak the interest of their list. They knew that they could meet this guarantee for rockstar clients but needed the engagement to get started.
52% engagement from their list of 1500.